Agency: BETC Euro RSCG
London Underground, the world’s oldest Tube network, is reported to be on track for plans to connect up to 80 Tube stations across the capital by the end of July in time for the London 2012 Olympics. A further 40 stations are expected to be live by the end of 2012.
Victoria and Euston stations will be connected on 9 June, meaning passengers on the Victoria line will be the first to benefit from multiple Wi-Fi access.
Poster ads celebrating the arrival of the free internet service will feature on walls of the tube stations as and when connectivity is completed.
To use the Wi-Fi service, London Underground passengers just need to connect to the service and register their email address.
Access to the internet will be free throughout the summer when visitors will be attending London 2012 Olympics and Paralympics, but will be restricted afterwards.
All Tube passengers will have permanent, free access to Virgin’s "Wi-Fi portal", which will run up-to-the-minute TfL travel news and entertainment, travel and music content from media partners, Time Out, Spotify and MyMovies.net.
But after the summer, passengers wanting to surf the rest of the internet will have a choice of using daily, weekly or monthly pay-as-you-go services.
Subscribers of Virgin Media will be able to access full internet service across the Wi-Fi enabled Underground stations for free, as an additional subscriber benefit.
Neil Berkett, chief executive of Virgin Media, said: "This is a truly historic moment as we connect millions of Tube passengers to the wonderful world of the internet for the first time ever.
"Our plans for getting London Underground online were very ambitious from the start and, in less than just three months, we’ve launched a major new service, making London one of the world’s leading connected cities.
"By putting the power of Virgin Media’s next generation fibre optic network in the hands of Londoners and visitors, we’re able to showcase our great capital and celebrate a momentous summer."
Mayor Boris Johnson called the partnership with Virgin Media a "tremendous benefit", adding that building world class connectivity is "critical to supporting new businesses and the jobs they create, especially in the high-tech and creative sectors".
Included in Virgin's free Wi-Fi portal will be recommendations from Time Out, exclusive playlists from Spotify, and the latest trailers and red carpet news from MyMovies.Net.
Gareth Powell, director of strategy and service development at London Underground, confirmed the Wi-Fi service will come at "no cost to fare or tax payers".
|London Underground stations planned for installation by the end of July 2012|
|Aldgate East||Elephant & Castle||London Bridge||St Paul's|
|Angel||Embankment||Manor House||Stepney Green|
|Arsenal||Euston Square||Marble Arch||Stratford|
|Barbican||Finsbury Park||Marylebone||Swiss Cottage|
|Bayswater||Goodge Street||Mile End||Temple|
|Bermondsey||Green Park||North Greenwich||Tottenham Hale|
|Bethnal Green||Hammersmith (District/Picc)||Old Street||Tower Hill|
|Blackhorse Road||Heathrow T1-3||Oval||Tufnell Park|
|Borough||Heathrow T4||Oxford Circus||Vauxhall|
|Brixton||High Street Kensington||Paddington (Main)||Victoria|
|Caledonian Road||Highbury & Islington||Piccadilly Circus||Walthamstow Central|
|Camden Town||Holborn||Pimlico||Warren Street|
|Canada Water||Holland Park||Queensway||Warwick Avenue|
|Canary Wharf||Hyde Park Corner||Regents Park||Waterloo|
|Canning Town||Kentish Town||Seven Sisters||Wembley Central|
|Chancery Lane||Kings Cross/St Pancras||Southfields||Wembley Park|
|Charing Cross||Lambeth North||Southwark||West Ham|
|Clapham North||Lancaster Gate||St James's Park||Wimbledon Park|
|Covent Garden||Leicester Square||St Johns Wood||Westminster|
|Edgware Road (Circle)||Liverpool Street|
Follow Arif Durrani on Twitter @DurraniMix
This article was first published on campaignlive.co.uk