BBC hires former Diageo marketer Philip Almond
Former Diageo marketer Philip Almond has been appointed as marketing and audiences director at the BBC, replacing Helen Normoyle who left the corporation to join DFS.
At the BBC Almond will be the most senior marketer, responsible for all the BBC’s on-screen, on-air and external marketing. He will take up the role in July this year.
Almond left Diageo in a restructure last November. As global brand director for Diageo’s Irish liqueur Baileys since September 2009, he had responsibility for the brand’s strategy, marketing and business performance.
Almond was previously GB marketing director at Diageo for three years between 2006 and 2009 and senior vice president global marketing for Diageo’s Smirnoff vodka brand between 2003 and 2005.
Prior to first joining Diageo in 1994, Almond worked at the ad agency Ogilvy & Mather.
Almond said: "I’m delighted to be joining the BBC in the midst of an amazing summer of output. The BBC is the greatest broadcaster in the world with a unique connection to its audiences.
"I am looking forward to working with the talented team that recently won brand of the year and can’t wait to get started!"
A spokeswoman for the BBC could not confirm the date of Almond’s arrival.
Normoyle left the BBC to join DFS as its chief marketing officer.
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- EMEA Mobile Agency Manager (Mobile Ad Technology) Digital Gurus £45000 per annum + 90,000 OTE, London
- Sales & Account Exec - #Mobile #Advertising #London Digital Gurus £18000 - £22000 per annum + OTE upto £26,000 (Package), London
- VP Business Development - Mobile Innovation / Products Digital Gurus £85000 - £125000 per annum + benefits, London
- Technical Sales Manager #RTB #Mobile #London Digital Gurus £40000 - £50000 per annum + + OTE 50%, City of London