Samsung ties with artists for 'creative' Note campaign
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 12 June 2012 08:30AM
Samsung is aiming to align itself with independent arts and music through a series of films and a social-media campaign to showcase the 'creative potential' of its Note tablet.
The first film in the ‘Breakfree’ series, which debuts this week, features ‘guerrilla’ textile artist Olek travelling the UK in a knitted taxi and adorning various landmarks with colourful knitted items.
This has already included putting pink knitwear on Anthony Gormley’s Iron Men sculpture in Merseyside, an act that grabbed headlines last month, before Samsung’s involvement became public.
The second film shows musician Mike Skinner of The Streets working with hip-hop group Man Like Me to help them achieve mainstream success, with a track to be released later this month. The third part of the series will feature an extreme-sports stunt.
The films, created by Jam, will be hosted on a dedicated YouTube page and seeded elsewhere. Samsung will also run a Twitter competition asking followers to tweet about moments when they have ‘broken free’ from everyday life.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Marketing Manager - Publishing Partners Portfolio Recruitment Revolution Excellent Salary + Company Benefits Package, Oxford, Oxfordshire
- Marketing Manager JV Recruitment £32000 - £38000 per annum, Benefits: Benefits, Greater Manchester
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch