Nando's appoints first head of digital
By John Reynolds, marketingmagazine.co.uk, Wednesday, 13 June 2012 10:02AM
Nando's is upping its digital credentials by appointing a head of digital, Jonathan Hopkins, who previously ran digital consultancy Shed.
Hopkins has more than 10 years' experience across digital.
At Shed, he worked in partnership with agencies including Poke, Hypernaked and BBH on brands including Orange, Cadbury and Nokia.
Prior to Shed, Hopkins was senior creative and digital consultant at Bite Communications, where he worked with clients Apple and Facebook, among others.
The appointment of Hopkins comes as Nando's prepares to up its digital credentials by growing the division and expand its overall UK marketing team, which numbers around seven.
Last year, the Portuguese-themed chicken restaurant launched a digital campaign fronted by US comedian Reggie Watts, encouraging consumers to "make some noise".
Nando’s is currently working on the next version of the Nando's applications and is plotting a national campaign which will be digitally led.
A spokesperson for Nando's said: "Digital is clearly a very important part of our marketing strategy, therefore our entire marketing team is digitally savvy."
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition