Johnson & Johnson launches £200m EMEA media contest

By Katherine Levy, campaignlive.co.uk, Thursday, 14 June 2012 08:00AM

Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business.

Listerine: J&J brand

Listerine: J&J brand

Carat, the incumbent on the account, is expected to line up against J&J’s other roster agencies: Interpublic’s Mediabrands, which handles its US account, and OMD, which oversees the business in Asia.

The Aegis Media-owned network landed the J&J EMEA media business in 2007 after a pitch against the previous incumbent, Interpublic’s Initiative.

J&J, which owns consumer brands including Listerine, Nicorette and Imodium, has not held a Europe-specific review since then. However, in 2010, it called an informal roster review of its estimated $3 billion global media business to benchmark the performance of its three media networks. The review did not result in any agency changes.

A statement from the company said: "Johnson & Johnson is exploring opportunities with our agency partners across EMEA to deliver innovative and full integrated solutions for our brands."

J&J spends £19 million on UK media, according to Nielsen figures. Brands supported include Listerine and Neutrogena.

Sales of its consumer products fell 2.4 per cent to $3.6 billion in the first quarter of this year, according to its results.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs