Center Parcs opens media agency talks
By Katherine Levy, campaignlive.co.uk, Thursday, 14 June 2012 08:00AM
Center Parcs, the holiday brand, is reviewing its £5 million media planning and buying UK business.
Center Parcs: in talks with media agencies
The incumbent on the above-the-line account is MediaCom, which won the business in 2003, while Golley Slater handles digital planning and buying.
Center Parcs has made initial approaches to agencies and is thought to have drawn up a longlist ahead of a pitch.
Helen Horner, its marketing manager, is handling the review. One option being considered is the consolidation of digital media activity with offline planning and buying.
Golley Slater has worked on the brand’s digital media since 2008 and also handles its digital creative, but this is not included in the review.
The above-the-line creative account, handled by Beattie McGuiness Bungay, is also unaffected by the review.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Senior Developer Daniel Marks London £50K, Central London
- Senior Designer Daniel Marks London £40-45K + Benefits., London
- Junior Account Director - Advertising Spectrum 360 Recruitment £40k - £45k, London, Soho
- Senior Account Director / Junior Business Director - Advertising Spectrum 360 Recruitment £60k - £65k, London, Soho
- Data Production Executive Direct Recruitment £26,000 - £30,000 + benefits, East London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
