Peroni hands UK digital business to Holler
By Sara Kimberley, campaignlive.co.uk, Thursday, 14 June 2012 09:00AM
SABMiller, the international brewing giant, has appointed Holler to handle the Peroni Nastro Azzurro UK digital account.
The Leo Burnett-owned agency won the account after a competitive pitch.
Holler will now be responsible for working across Peroni's digital creative strategy, social media activity and web build.
It is understood that its first task is to handle the development of a mobile app for the beer brand.
Holler won the UK business from LBi, which was appointed to the account just over a year ago. However, LBi will continue to work on Peroni's global digital business.
The appointment of Holler strengthens Peroni's relationship with the Leo Burnett Group. Earlier this year, Peroni appointed the Leo Burnett-owned Arc to handle its direct marketing business.
The Bank currently handles Peroni's global advertising. The agency was behind last year's "primavera/estate" campaign. Its relationship is unaffected by the Holler appointment.
SABMiller and Holler were unavailable for comment.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Director - Creative Agency Spectrum 360 Recruitment £45k - £55k, London, Central
- Account Manager- Creative Agency Spectrum 360 Recruitment £28k - £35k, London (Central), London (Greater)
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media