Channel 4 unveils four new digital ad formats
Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns.
Brands will now be able to advertise when the broadcaster's 4oD player is paused (Ad Pause), offer viewers the chance to see longer versions of commercials (Ad Extend) and find out more information about products and services (Ad Link).
Channel 4 is also planning to offer brands the ability to combine any of its enhanced video ad formats to create bespoke solutions for advertisers or campaigns (Ad Mix).
The broadcaster's existing enhanced digital ad formats have been used by brands such as H&M and McCain.
According to Channel 4's 2011 annual report, its future media division, which includes 4oD, generated revenue of £52.8 million, up 19.2 per cent year on year.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- CRM and Segmentation Manager JV Recruitment £45000 - £55000 per annum, Benefits: Car + Excellent Benefits + Bonus, West Yorkshire / Leeds, West Yorkshire
- Account Director - B2B Technology Marketing Agency - Home Counties - £45k - £55k - NP108 Stonor £45k - £55k, Berkshire / Buckinghamshire / Oxfordshire / Surrey
- Channel Marketing Manager Ninesharp £35000 - £40000 per annum + Benefits, Berkshire
- Senior Recruitment Consultant Ninesharp £21000 - £35000 per annum + Uncapped Commission - No Thresholds, Greater Manchester
- Virgin Holidays launches digital Caribbean push
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- McCann picked to resurrect Homepride's Fred
- Samsung celebrates Prince George's birthday