Channel 4 unveils four new digital ad formats
Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns.
Brands will now be able to advertise when the broadcaster's 4oD player is paused (Ad Pause), offer viewers the chance to see longer versions of commercials (Ad Extend) and find out more information about products and services (Ad Link).
Channel 4 is also planning to offer brands the ability to combine any of its enhanced video ad formats to create bespoke solutions for advertisers or campaigns (Ad Mix).
The broadcaster's existing enhanced digital ad formats have been used by brands such as H&M and McCain.
According to Channel 4's 2011 annual report, its future media division, which includes 4oD, generated revenue of £52.8 million, up 19.2 per cent year on year.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne