Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
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Evian 'smart drop project' by BETC Paris
Campaign Work, Thursday, 14 June 2012 10:20AM
For the launch of the Evian's home delivery service evianchezvous.com, BETC Paris' digital arm, BETC Digital, has created a fridge magnet that can order bottled water when you run out.
Evian 'smart drop project' by BETC Paris
Tags: Evian magnet
Users can click on the fridge magnet, which connects using Wi-Fi, the moment they realise they need more water.
This article was first published on Campaign Work
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