Campaign Viral Chart: Irn-Bru debuts as PBS' autotune kids song tops chart

By Ben Hall, campaignlive.co.uk, Friday, 15 June 2012 09:25AM

Scottish soft drink Irn-Bru debuts in second place in this week's chart, which is topped by a trippy donations appeal from US public service broadcaster PBS that remixes clips from an old American children's TV show.

Autotuned: Mr Rogers clocks up 750k+ shares for PBS

Autotuned: Mr Rogers clocks up 750k+ shares for PBS

In the Leith Agency's ad for Irn-Bru, a new father turns to the drink to 'get him through' when his wife and mother-in-law discuss naming their baby Fanny.

It was shared 63,790 times in the last week, but this was dwarfed by 737,430 shares for PBS' 'Mr Rogers remixed'.

Clips from 'Mr Roger's Neighborhood', which ran from 1968 and ended in 2001, were edited together and the audio put through 'autotune' software to create the ad's soundtrack - 'Garden of Your Mind'.

The star of the viral, Fred 'Mr' Rogers, died in February 2003, aged 74, after a career that started in 1954.

The ad is designed to encourage support and donations for local PBS stations and has been mentioned in over 1,400 blog posts since its launch last week.

Elsewhere in the chart, a gameplay trailer for footballing game FIFA, shown at last week's E3 gaming expo, joined ads and demos from the event in last week's chart, with over 18,000 shares.

After its Worldwide Developer's Coference (WWDC) this week in San Francisco, Apple have entered the chart in tenth position, introducing their new Macbook Pro with retina display.

The ad has been shared 18,176 times this week and, despite setting social networks alight under the spotlight of the world's tech media, was used in only 75 blog posts.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30 days ago are not included.

Due to technical issues with Twitter's API, shares from the social network were not included in the count.


1. PBS Studio 'Mr Rogers remixed' by PBS Digital Studio

737,430 shares this week

All time: 753,501 shares

 


2. Irn-Bru 'baby' by Leith Agency

63,790 shares this week

All time: 80,055 shares

 


3. Ubisoft 'Watch Dogs' created in-house

54,429 shares this week

All time: 229,824 shares

 


4. Pine-Sol 'pranked' by Conscious Minds

43,229 shares this week

All time: 97,442 shares

 


5. Pepsi Max 'uncle Drew' by Davie Brown Entertainment

31,185 shares this week

All time: 170,220 shares

 


6. Nike 'my time is now' by Wieden & Kennedy, London

30,757 shares this week

All time: 777,618 shares

 


7. Ubisoft 'Assassin's Creed III' created in-house

25,438 shares this week

All time: 66,594 shares

 


8. Samsung 'Galaxy S III' created in-house

20,887 shares this week

All time: 131,650 shares

 


9. EA Sports 'Fifa 13' created in-house

18,333 shares this week

All time: 126,776 shares

 


10. Apple 'introducing Macbook Pro with retina display'

18,176 shares this week

All time: 22,116 shares

 

This article was first published on campaignlive.co.uk

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