Times and Metro run altered Harvey Nichols ad amid complaints
By Matthew Chapman, campaignlive.co.uk, Friday, 15 June 2012 10:50AM
Harvey Nichols' controversial press campaign featuring models who have wet themselves has been run in the Metro and The Times without the offending wet patch.
The controversy around the ad has also resulted in around 20 complaints being logged with the Advertising Standards Authority (ASA).
The tongue-in-cheek campaign by DDB UK features four different executions of models who have wet themselves. Each model poses in items from the retailer's Spring Summer 2012 collections.
Text in the creative stated, "The Harvey Nichols Sale. Try to contain your excitement".
Creative run in The Metro and The Times this week includes the tagline but does not show the wet patches.
The Times did not crop the ad itself but requested a different version to be sent, while the Metro was unavailable for comment.
Speaking about the controversial campaign, Harvey Nichols group press and marketing director Julia Bowe said: "In humorous reaction to the often-irrational excitement sale time engenders, we have developed this campaign to capture this near-fanatical spirit."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Senior Digital Marketing Manager - £60K - Fashion - Buckinghams Salt £55000 - £65000 per annum, Buckinghamshire
- Italian Marketing Executive, Travel, Soho Blue Skies Marketing Recruitment £27000 - £30000 per annum, Benefits: +Bonus & Benefits, London
- Private Bank - Digital Marketing, eCRM Campaign & Marketing Operations Manager - Associate - London J.P.Morgan JPMorgan Chase & Co. offer an exceptional benefits program and highly competitive compensation., Knightsbridge
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'