Times and Metro run altered Harvey Nichols ad amid complaints
By Matthew Chapman, campaignlive.co.uk, Friday, 15 June 2012 10:50AM
Harvey Nichols' controversial press campaign featuring models who have wet themselves has been run in the Metro and The Times without the offending wet patch.
The controversy around the ad has also resulted in around 20 complaints being logged with the Advertising Standards Authority (ASA).
The tongue-in-cheek campaign by DDB UK features four different executions of models who have wet themselves. Each model poses in items from the retailer's Spring Summer 2012 collections.
Text in the creative stated, "The Harvey Nichols Sale. Try to contain your excitement".
Creative run in The Metro and The Times this week includes the tagline but does not show the wet patches.
The Times did not crop the ad itself but requested a different version to be sent, while the Metro was unavailable for comment.
Speaking about the controversial campaign, Harvey Nichols group press and marketing director Julia Bowe said: "In humorous reaction to the often-irrational excitement sale time engenders, we have developed this campaign to capture this near-fanatical spirit."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
- Marketing Manager - Award Winning ISP Zen Internet £37,000 to £42,000 + benefits, Rochdale, Greater Manchester
- Account Director - Retail - £45-55k Blue Skies Marketing Recruitment £45000 - £55000 per annum, Central London
- Studio Manager Purple Consultancy £35000 - £45000 per annum, London
- Senior Account Manager Purple Consultancy £35000 - £38000 per annum, London
- Account Executive AF Selection £18,000 - £23,000, West Midlands
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith