Agency: Grey London
By Anne Cassidy, campaignlive.co.uk, Monday, 18 June 2012 08:30PM
The Grand Prix went to Crispin Porter & Bogusky’s American Express "small business gets an official day , a campaign which also picked up the Grand Prix in this year’s Direct category.
AMV picked up a Silver Lion for its Wrigleys "the night jar" audio iPhone game in which players are challenged to escape from a pitch-black spaceship.
Mother was awarded a Bronze for its "green box project" for Beck’s, which enabled new cultural commissions around the world, including a 200-foot high digital flame on the Statue of Liberty to mark Independence Day, by artist Arne Quinze.
Grey also picked up a Bronze for its British Heart Foundation work "Vinnie" which was fronted by the actor Vinnie Jones.
The Grand Prix winning entry for American Express, a follow-up to Crispin’s Promo, Media, Direct and Cyber-shortlisted campaign for the brand last year, helped small business and advertisers promote small businesses' official day in the US.
This article was first published on campaignlive.co.uk