Cannes 2012: Direct president Gideon Amachay upbeat about medium's future
By Jeremy Lee, campaignlive.co.uk, Monday, 18 June 2012 08:30PM
Despite the UK's lamentable performance Gideon Amachay, the Cannes festival's president of the Direct Lions jury, gave an upbeat assessment of the medium's future.
Having whittled down over 2000 entries to create the shortlist and identify the individual Grand Prix and Lions winners, he said that he was impressed with the number of "great projects" that he and his fellow judges had seen.
In particular he identified a sea-change in the way that agencies are approaching their art. "There are no more monologues. And there are no consumers – they are people like you and me", said the chief creative officer of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv. "What we could see is that so many company’s are creating a different dialogue with people."
He said that this is why Crispin Porter & Bogusky Boulder was awarded the Grand Prix for its "small business gets an official day" that encouraged people to support their local independent traders. "American Express does exactly that – it’s a game changer. It’s something that is not temporary and we should be very proud that it can change society", he said.
Referring to Barack Obama’s explicit support for the initiative he added that "it’s not every day that you can get President Obama to say ‘yes we can’".
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Designer (Packaging, Brochure, POS, Retouching) Creative Recruitment £20000 - £24000 per annum, London
- Graphic Designer (Branding, Marketing, POS, Packaging) Creative Recruitment £20000 - £24000 per annum, London
- Digital Marketing Assistant - 6 Month Contract - Milton Keynes Ninesharp £9.50 - £10.50 per hour, Milton Keynes
- EMEA Digital Marketing Manager Ninesharp £40000 - £45000 per annum, Milton Keynes
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business