Samsung introduces ticketless wristband system for festival-goers
By Sarah Shearman, marketingmagazine.co.uk, Wednesday, 20 June 2012 02:10PM
Samsung is rolling out ticketless technology at a number of live music festivals in the UK using wristbands, which it claims will speed up queuing times.
The wristbands, with RFID technology, will be read on arrival and validate people's entry. There is an option for holders to link them to their social media profile or use them to enter competitions associated with the events.
The first gig to use the technology will be Red Hot Chilli Peppers on 23 June, followed by the Wakestock festival at the start of July.
According to Samsung, it is preparing a way for festival goers with a near field communication (NFC)-enabled phone to be able to use it as their ticket at future events.
Denzil Thomas, business director at Billington Cartmell Music, who conceived the association, said: "NFC is still not widely understood, so we wanted to create a groundbreaking way to demonstrate the power of Samsung’s leading NFC-enabled devices to consumers. Pretty soon NFC will be ubiquitous in ticketing, it’s been great to have Samsung kick it all off in the UK."
Last month, Everything Everywhere announced it was running a trial on ticketless payment systems for Stagecoach buses, using NFC technology.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Marketing Executive or Marketing Manager air recruitment £28k-£35k dependent on experience, London (Central), London (Greater)
- B2B Lead Generation Sales Manager Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, London
- Out of Home Sales - Huge digital potential! Ultimate Asset £20000 - £75000 per annum + Excellent Commission Potential, London
- Planning Manager - Unique Opportunity! Ultimate Asset £30000 - £45000 per annum + Bonus and Benefits, London
- Comms Manager - Top 5 global media agency - GAMING ACCOUNT Ultimate Asset £4000 - £35000 per annum, City of London
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Yorkshire Tea launches £5 million campaign