Samsung introduces ticketless wristband system for festival-goers
By Sarah Shearman, marketingmagazine.co.uk, Wednesday, 20 June 2012 02:10PM
Samsung is rolling out ticketless technology at a number of live music festivals in the UK using wristbands, which it claims will speed up queuing times.
The wristbands, with RFID technology, will be read on arrival and validate people's entry. There is an option for holders to link them to their social media profile or use them to enter competitions associated with the events.
The first gig to use the technology will be Red Hot Chilli Peppers on 23 June, followed by the Wakestock festival at the start of July.
According to Samsung, it is preparing a way for festival goers with a near field communication (NFC)-enabled phone to be able to use it as their ticket at future events.
Denzil Thomas, business director at Billington Cartmell Music, who conceived the association, said: "NFC is still not widely understood, so we wanted to create a groundbreaking way to demonstrate the power of Samsung’s leading NFC-enabled devices to consumers. Pretty soon NFC will be ubiquitous in ticketing, it’s been great to have Samsung kick it all off in the UK."
Last month, Everything Everywhere announced it was running a trial on ticketless payment systems for Stagecoach buses, using NFC technology.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Communications Manager Brand Recruitment £35000 per annum, Aylesbury
- Campaign Executive - Maternity Cover Brand Recruitment £20000 - £23000 per annum, Cambridge
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up