Asda launches contest for digital account
By Sara Kimberley, campaignlive.co.uk, Thursday, 21 June 2012 08:00AM
Asda is reviewing a significant chunk of its digital advertising account.
The supermarket giant has approached a number of agencies about the digital business, which will include all of its services outside its core grocery activity.
This is likely to include digital work for its clothing range, George, financial services, home and garden products, mobile service and electrical equipment, which consumers can buy online through a number of Asda's websites, such as Asda.com or Asda Direct.
Asda currently works with Saatchi & Saatchi on its advertising business and LBi across the digital account for its groceries range. Both agencies are unaffected by the review.
It is understood that Asda does not currently have a retained digital agency across the rest of its portfolio, opting to work with agencies on an ad hoc basis.
The digital review follows the recent appointment of Stephen Smith as the supermarket's chief marketing officer, replacing Rick Bendel, who moved to a global marketing role at Asda's parent company, Walmart.
In the past year, Asda has worked to improve its digital presence by revamping its ecommerce site. It is now in the process of boosting engagement with its George clothing brand online.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne