Cancer Research UK calls pitch

By Sara Kimberley, campaignlive.co.uk, Thursday, 21 June 2012 08:00AM

Cancer Research UK is holding a review of its Race for Life advertising business.

Race for Life calls ad review

Race for Life calls ad review

The charity has shortlisted a number of agencies ahead of a pitch conducted by Race for Life's head of marketing, Emma Hyatt.

The Good Agency is the incumbent on the high-profile activity, which is backed by an adspend of more than £2 million and has, in the past, featured celebrities and the public.

Cancer Research UK also works with Abbott Mead Vickers BBDO on its advertising account. The agency, which created the recent "plain packaging" anti-smoking campaign for the charity, is unaffected by the Race for Life pitch.

The Good Agency, which was appointed in 2010, will keep its place on the roster, but will now only work on Race for Life's direct marketing alongside the digital agency Polymath.

Hyatt said: "The Good Agency has done an excellent job on the charity's flagship fundraising product, helping us raise over £100 million.

"We are now looking to refresh our above-the-line creative work and have shortlisted a number of creative agencies to help Cancer Research UK achieve its long-term ambitions to develop and optimise the Race for Life brand to enable us to raise as much money as possible in our fight to beat cancer."

Race For Life is the UK's largest women-only fundraising event and takes place every year. Its corporate partners include Tesco and Vaseline.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Digital Designer Creative Recruitment £50000 per annum, Berkshire