P&G funds C5 show in regeneration project
The official Olympic sponsor has funded the production of The Big Celebrity Clean Up, a Channel 5 makeover programme that features celebrities helping to regenerate East London ahead of the Olympic Games.
It will air this Saturday (23 June) and features the Irish popstars Jedward and the former EastEnders actors Joe Swash and Nicola Stapleton, who compete to make the biggest difference to a regeneration project.
The deal to create the programme was negotiated by P&G, its media agency, ZenithOptimedia, and Channel 5. The show and its P&G-branded idents were produced by ITN Productions.
Since March, the P&G Capital Clean Up ad campaign, by Leo Burnett, has encouraged people to take part in more than 20 clean-up events across the capital as part of a partnership with the Mayor of London, Boris Johnson.
The programme is presented by Melinda Messenger and her fellow Cowboy Builders presenter, John Russell, and shows volunteers turning a derelict site into a children's learning centre.
This article was first published on campaignlive.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- SEO Executive Gemini Search £22000 - £26000 per annum + Depending on Experience, City of London
- PR Account Manager Blue Skies Marketing Recruitment £27000 - £30000 per annum, Hereford and Worcester
- Account Manager - Digital / Fabulous Agency - £30k Fill Recruitment Ltd Up to £30k, London (West), London (Greater)
- Senior Account Manager [Surrey] - to £36k Fill Recruitment Ltd to £36k, SW London
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- McDonald's launches 40th anniversary campaign
- Models strip in River Island's first TV campaign
- TalkTalk to launch user-generated X Factor idents