Specsavers runs tongue-in-cheek Ukrainain goal press ad
By Sarah Shearman, campaignlive.co.uk, Thursday, 21 June 2012 11:06AM
Specsavers claims its reactions are quicker than John Terry's, after running a tongue-in-cheek press ad poking fun at the referee's decision to disallow a goal during England's Euro 2012 clash against Ukraine.
The ad by the optician shows an image of England player John Terry hooking the ball back over the goal line.
Beneath the image is a caption in Ukrainian, which translates as "should've gone to Specsavers."
"Should've gone to Specsavers" is Specsavers' strapline.
According to a Specsavers spokeswoman, there are several Ukrainian translations of the brand’s strapline and it has chosen the most common one for the ad.
Richard Holmes, marketing director at Specsavers, said: "My creative team's reactions were even quicker than John Terry's and with our creative and marketing departments working closely together, we managed to get the ad over the line in time to hit the newsstands today (21 June).
The press ad is running today as a one-off in national titles, including the Daily Star, the Daily Express, The Independent, The Guardian, Daily Mirror, The Times, the Daily Mail and The Daily Telegraph.
England's victory over hosts Ukraine in their final group game of the Uefa Euro 2012 tournament attracted a peak audience of 18.5 million viewers on ITV1, which was the highest audience for any channel so far this year.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne