VIDEO: 'Trust your instincts' says Samsung's Garrihy

By Georgina Brazier, marketingmagazine.co.uk, Friday, 22 June 2012 09:07AM

Matthew Garrihy, UK marketing director, Samsung Electronics said that in order to succeed in the marketing industry, one should always "trust your instincts, always focus on the customer."

Andrew Garrihy: UK marketing director for Samsung Electronics

Andrew Garrihy: UK marketing director for Samsung Electronics

He offered a three-tiered approach when asked about giving advice to graduates, saying that one should "keep it really simple, love your job" and "be passionate about what you do."

He went on to say that the biggest challenge for Samsung was to maintain its leadership position as "an open and inviting brand, and a brand at the cutting edge of design and innovation."

This article was first published on marketingmagazine.co.uk

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