Virgin Atlantic poaches BBC's Simon Lloyd for top marketing role
Virgin Atlantic has appointed former BBC marketer Simon Lloyd as its marketing director, ending the airline's six-month search, triggered by the departure of Paul Dickinson.
Lloyd joins the airline from his position as director of media engagement, marketing and audiences at the BBC.
He will report directly into Julie Southern, Virgin Atlantic's chief commercial officer. He begins his job on 10 July.
Dickinson, who led the airline’s £10m global marketing campaign under the strapline, "You’re airline’s either got it or it hasn’t," and the iconic 'Still Red Hot' 25th anniversary campaign, has taken up a new role at Christie’s auction house.
Lloyd has most recently been responsible for the distribution of all BBC marketing content across its platforms, from digital to TV, radio, events and shows, and was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children's and Learning.
Prior to this, Lloyd was the marketing director for the BBC Future Media and Digital division, which he took up after senior marketing roles at Palm, 118118 and Nokia.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Account Manager Source £150 - £180 per day, London
- Digital Project Director Twist Recruitment £55000.00 - £650000.00 per annum, Berkshire
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned