Cannes 2012: R/GA New York wins Titanium Grand Prix for Nike+
By Anne Cassidy, campaignlive.co.uk, Saturday, 23 June 2012 08:39PM
R/GA New York followed up its Grand Prix in Cyber by also winning the Titanium Grand Prix for Nike+ "fuelband" in this year's Cannes Festival of Creativity.
The jury decided not to award a Grand Prix in the Integrated category, and just four Titanium Lions were handed out with no UK winners among them.
Bartle Bogle Hegarty picked up a Silver Integrated Lion for the Guardian "three little pigs" spot.
Grey London was the only other UK winner, picking up a Bronze Lion in Integrated for the British Heart Foundation work "Vinnie".
The two front runners in the Integrated category R/GA’s Nike+ and Droga5’s Prudential spot "day one" both got Gold Lions. They were "exceptional" entries but did not merit a Grand Prix for Integrated, the jury president Rob Reilly, Crispin Porter & Bogusky’s worldwide chief creative officer, said.
One jury member explained that Nike+ was Grand Prix standard in Titanium but not in Integrated because "it didn’t feel like the entire case was as good as the idea, in the end".
Jury president Rob Reilly praised the Titanium Grand Prix winning entry, describing "fuel band" as an "incredible product, with incredible design and communications around it".
The US dominated the Titanium category with two Lions, alongside the Grand Prix, while Japan and Colombia also picked up a Titanium Lion.
Jury member, Fred Koblinger, the chief executive, BBDO Group Austria, defined the Titanium category as awarding work that is not purely advertising and which can be seen as "a game changer".
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Global Events Manager Brompton Bicycle Competitive, London (West), London (Greater)
- Account Director Brand Recruitment £45000 per annum, Cambridge
- SAM Twist Recruitment £32000 - £38000 per annum + great benefits, City of London
- Senior Digital Consultant - Award Winning PR Agency - Big Brands, Central London Capstone Hill Search £65,000 , W1G 0PW, London (Greater)
- Facebook IQ reveals marketing to millennials is flawed
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Vizeum retains £14m AB InBev in the UK and adds European markets
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool