General Motors CMO Joel Ewanick: 'It's all good with Facebook'

By Noelle McElhatton,, Tuesday, 26 June 2012 08:30AM

General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with Facebook is ‘all good’, despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook’s IPO last month.

General Motors: Chief marketing officer Joel Ewanick

General Motors: Chief marketing officer Joel Ewanick

The news of GM's retreat, reported by The Wall Street Journal, cast a shadow over Facebook’s debut on the Nasdaq stock exchange.

‘It was overblown,’ GM global chief marketing officer Joel Ewanick told Marketing after he appeared at a Cannes Lions Advertising session on client-agency relationships on Friday 22 June. ‘People think we were out to get Facebook. That’s not true.’

He added: ‘We have a great relationship and put a lot of money into it. And we have a pretty big budget and developed a lot of content.’

Ewanick stressed that GM ‘has one of the most successful sites on Facebook with a lot of fans who are very engaged. We’re very happy with that.’ He vowed that ‘long-term, you’ll see we’ll have a great relationship and it’s all good’.

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