Microsoft splashes $1.2bn on business social network Yammer

By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 26 June 2012 09:00AM

Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved.

Steve Ballmer: chief executive of Microsoft

Steve Ballmer: chief executive of Microsoft

Yammer launched in 2008. The service allows companies to set up private social networks for their employees. It now has five million members and employs 85 staff.

Yammer will be integrated into Microsoft products, including Microsoft Dynnamics, Office 365, Skype and Sharepoint.

It has not disclosed whether there will be personnel changes at the business if the deal, which is subject to regulatory approval, goes through.

Steve Ballmer, chief executive of Microsoft, said: "The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love."

Last week Microsoft unveiled its first family of tablet devices, dubbed Surface, which will run on its new Windows 8 operating system, stepping up competition with Apple.

Follow Sarah Shearman on Twitter @Shearmans

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London