Microsoft splashes $1.2bn on business social network Yammer
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 26 June 2012 09:00AM
Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved.
Yammer launched in 2008. The service allows companies to set up private social networks for their employees. It now has five million members and employs 85 staff.
Yammer will be integrated into Microsoft products, including Microsoft Dynnamics, Office 365, Skype and Sharepoint.
It has not disclosed whether there will be personnel changes at the business if the deal, which is subject to regulatory approval, goes through.
Steve Ballmer, chief executive of Microsoft, said: "The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love."
Last week Microsoft unveiled its first family of tablet devices, dubbed Surface, which will run on its new Windows 8 operating system, stepping up competition with Apple.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Regional Corporate Executive - Volunteer Fundraising Cancer Research UK £20000 - £24000 per annum + Car + Excellent benefits, Antrim
- Paid Media Manager (PPC/Social) Dot-Gap £40k , London (Greater)
- Head of Marketing Chiltern Railways Competitive, Marylebone London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Daily Mirror publishes its own tits on Page 3
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3