As well as rubbing shoulders with the biggest names in adland, Campaign also spoke to guests about their Cannes experience and what they were hoping to take away from the festival. Watch the interviews on our dedicated Cannes page.
The event was made possible by our partners Clear Channel, Critical Mass, IPA, Spotify and Turn.
Video produced by Sarah Johnson.
Follow the producers on Twitter @BRProducers
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.