VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Katherine Levy, campaignlive.co.uk, Thursday, 28 June 2012 11:00AM
Michael Islip: LBi UK managing director
Islip fills a vacancy that has existed since the previous managing director, Phil Gripton, was promoted to chief operating officer in January.
In his new position, Islip will oversee the day-to-day running of the agency while being responsible for client services and business development.
Islip, who joined LBi in 2007, has previously worked on accounts including Marks & Spencer, Virgin Atlantic and Capital One.
Before joining LBi, he spent three years at OgilvyOne, where he was a business director and led the digital team on the Cisco account. He also worked on the global American Express interactive team.
LBi, which is currently the subject of takeover speculation, has also promoted its global head of user experience, Marcus Mustafa, to the UK executive board.
Anil Pillai, LBi's UK chief executive, said: "I'm confident that both of these individuals will do a great job."
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.