Unruly opens social video lab
By Sarah Shearman, mediaweek.co.uk, Friday, 29 June 2012 09:04AM
Unruly, the UK-based social video promotion and distribution specialist, has launched a "social video lab", which its claims will be a boon to brands and agencies.
Unruly said the social video lab will prove invaluable in helping brands and agencies predict the effectiveness of video campaigns, before they roll out.
The lab uses analytics technology to pre-test video campaigns, based on custom built insight before it goes live online.
Unruly, which powers Marketing's Viral Hit or Miss and Campaign's Viral Chart, unveiled the lab at a science-themed event at its Brick Lane office on Wednesday 27 June.
It will use data and insight gathered from previous video campaigns it has run, such as Evian's "roller babies", and Old Spice's "your man could smell like this" as a basis for the pre-testing technology.
Unruly says the aim of the lab is to reveal the science behind sharing, and to ensure marketers get the best return on investment from their campaigns.
Sarah Wood, co-founder and chief operating officer of Unruly Media said: "Because it is emotionally powerful and so easy to share, social video advertising can ignite and amplify conversations at speed and scale.
Unruly, which was founded in 2006, has received a $25m (£16m) investment to fuel its international expansion at the start of this year.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on mediaweek.co.uk
- Digital Content Editor Blue Skies Marketing Recruitment £28000 - £33000 per annum, London
- Studio Manager / Front of House - brand & packaging agency Gabriele Skelton £24000 - £28000 per annum, London
- Account Manager : CRM/DM/Digital : Integrated agency : Central London Dylan Circa £30k, London (Central), London (Greater)
- Digital Planner : New, Full Service Creative Agency : London Dylan Circa £60k + benefits, London (Greater)
- Marketing Executive - Global Leading Oil and Gas Company Ninesharp Negotiable, Swindon
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media