Kettle Chips appoints 101 for TV push

By Sarah Shearman, marketingmagazine.co.uk, Friday, 29 June 2012 12:14PM

Kettle Foods has appointed 101 as its lead creative agency to hand the advertising of its Kettle Chips crisp brand ahead of a new TV campaign.

Kettle Chips: appoints 101

101 will develop a communications strategy and positioning for the brand in the UK.

It will create it a TV ad for the brand, which is expected to roll out later in the year.

The agency was appointed without a pitch.

101 opened its doors only 18 months ago and is headed up by the Fallon founding partners Laurence Green, Richard Flintham and former Cadbury marketing director Phil Rumbol.

At the end of last year it  launched a series of press ads, created by Isobel, with the image of the ingredients created by a montage of hand prints. Isobel previously created a TV campaign for Kettle Foods.

Almost one in four homes in the UK buys Kettle Chips and more than 100 million packs were sold in 2011, according to the Nielsen Superbrands Annual 2012 survey.

The company is also on the hunt of a consumer PR agency.

Follow Sarah Shearman on Twitter @Shearmans

This article was first published on marketingmagazine.co.uk