Leo Burnett ties with P&G for 'Capital Clean Up' exhibition
Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.
The exhibition, entitled 'Helping London Look Its Best,' opens this week at the Brick Lane Gallery, east London, and will run until the first week of July.
It features illustrations from London artists created around the theme of cleaning the capital in time for the Games.
Each artist has been given a dirty wall tile from the London Underground to create an image with, by cleaning the tile with a cloth or their fingers.
Each artist, chosen from London illustration agency DebutArt, has been filmed to create a time-lapsed video to show the making of the artwork. The videos will be uploaded onto P&G's campaign website, http://www.supersavvyme.co.uk/pgcapitalcleanup/home.aspx
P&G's 'Capital Clean Up' campaign, which is run in association with Mayor of London Boris Johnson and the Greater London Authority, claims to have cleaned around 10 square miles across 20 of London’s boroughs.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es
This article was first published on campaignlive.co.uk
- Head of Regional Partnership Marketing f1 Recruitment £50,000 to £60,000, Central London
- Marketing Campaign Manager - 6 Mth Contract to Perm Salt £35000 - £37500 per annum, Farnborough
- Campaign Manager Direct Recruitment £45,000 + Bens, London
- Senior Manager- Analysis & Insight Direct Recruitment £50,000 + bens, Cambridgeshire
- Creative Team Apple & Ink £35-£45,000 , London
- Meerkats welcome baby in Christmas day Comparethemarket.com ad
- Chinese marketing company buys We Are Social
- DraftFCB acquires Inferno to run London
- ESI Media to handle London Live sales in-house
- VCCP's Thornton credits Bailes with O2's Campaign of the Year success
- Google reveals most searched-for events in 2013 Zeitgeist campaign