Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Sarah Shearman, marketingmagazine.co.uk, Monday, 02 July 2012 11:22AM
Ella's Kitchen: Nibbly Fingers range
The Spin to Win app by Billington Cartmel allows users to spin a pinwheel to win one of 3,000 coupons.
The coupons offer money off its snacking range, which includes Yum Yummy Cookies, Munchy Biccies and Nibbly Fingers.
Entrants are limited to one spin a day, but can return every day for four weeks. They will also have the change to download the spinning will game to play with their children.
The activity forms part of Ella's Kitchen's wider 'Big Outdoors' activity that encourages children to play outside.
In November last year, Ella’s Kitchen signed up former S Club 7 star Rachel Stevens as the face of the brand, who has recorded nursery rhymes for the brand.
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This article was first published on marketingmagazine.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…