Superdry targets ecommerce boost
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 03 July 2012 08:30AM
Supergroup is aiming to boost its ecommerce proposition for fashion brand Superdry, to help it drive sales following a 'challenging' year.
The UK-based retailer, which has issued three profit warnings since October last year, has approached several digital agencies with a brief of building a content hub to support its ecommerce site, as well as building a mobile app.
The Superdry brand has suffered operational difficulties in the past year, following a period of rapid growth.
In its most recent financial results, total sales increased 24.7% in the 13 weeks ending 29 April to £75.2m, largely through the opening of new stores. Like-for-like retail sales for the fourth quarter, however, were flat.
Julian Dunkerton, chief executive, said the fourth quarter of 2012 had been a ‘disappointing end to a challenging year’ but ‘the brand remains strong’.
The popularising of the pseudo-Japanese brand has soared over recent years via celebrity endorsement from David Beckham and Dannii Minogue among others.
The brand opened its flagship Regent Street store in 2004.
This article was first published on marketingmagazine.co.uk
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media