Britvic issues press ads to recall Robinsons Fruit Shoot in safety issue
Britvic has been forced into running a national press campaign and recalling all its bottles of children's soft drink Robinson's Fruit Shoot and Fruit Shoot Hydro, which feature a new cap, due to "safety issues".
The soft drinks maker will run a national press campaign tomorrow (4 June) to inform consumers of the product recall.
Britvic is recalling the two drinks due to a "packaging safety issue" with the product's new caps, in what it calls a "precautionary measure".
Fruit Shoot Hydro's launch campaign from April last year featured a child playing a real-life version of a video game.
The recall does not apply to Britvic's other Fruit Shoot variant, My-5.
The soft-drinks maker said that consumers should return the bottles to the place of purchase where they will receive a full refund.
Britvic said: "Britvic Soft Drinks is recalling all Robinsons Fruit Shoot and Fruit Shoot Hydro packs, featuring the new design cap, due to a packaging safety issue."
Britvic Soft Drinks apologises for any inconvenience caused."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Consumer & Shopper Insight Controller FMCG Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Digital Designer/Developer Major Players £200 - £400 per annum, City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief