Entwistle urged to rein in hungry BBC
By Maisie McCabe, campaignlive.co.uk, Thursday, 05 July 2012 10:40AM
The BBC's new director-general, George Entwistle, should ensure the corporation does not "tip the playing field" by competing aggressively with its commercial counterparts, according to senior ad industry figures.
Entwistle, a 23-year veteran of the BBC and former editor of Newsnight, was revealed as Mark Thompson's replacement on Wednesday. He is currently the director of BBC Vision.
Bob Wootton, the director of media and advertising at ISBA, said he wanted the BBC to stop chasing markets well-served by commercial competitors, such as through its aborted plans for local online video and purchase of Lonely Planet.
He said: "In the challenging economic climate, the BBC has behaved with preternatural commercial instinct, but this has served to distort the market and tip the playing field. We hope the new director-general will be moved to address these issues."
In recent years, the BBC has scaled back some of its ambitions and Tom George, the chairman, Northern Europe, at MEC and the chair of the IPA's Media Futures group, said Entwistle "must ensure the tighter focus remains intact". He added: "The spectre of being out-spent and out-promoted by an overbearing BBC is one that continues to haunt private operators."
Andrew Harrison, the chief executive of RadioCentre, said: "We'll be looking for stronger leadership on how the BBC plans to deliver better public value, especially for younger audiences."
This article was first published on campaignlive.co.uk
- Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
- Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham