Unilever teams up with Unicef and Domestos for charity initiative
By John Reynolds, marketingmagazine.co.uk, Thursday, 05 July 2012 02:12PM
Unilever has teamed up with Unicef and Domestos on a major charitable initiative that aims to help bring improved sanitation to hundreds of thousands of people in poorer countries.
Corporate Social Responsibility (CSR) is becoming an increasingly heated battleground between companies, as they seek to outdo each other.
As part of the partnership, Domestos is to help improve children's access to basic sanitation through a cause-marketing campaign on supermarket shelves.
Domestos is contributing 5% of its average proceeds received from the sale of specially marked bottles of Domestos in selected countries, to support a Unicef programme in South Sudan and Vietnam. Unilever will help orchestrate the marketing campaign.
The cause-marketing campaign will be rolled out to consumers in the UK and Ireland between 1 July and 30 September.
In addition to the partnership with Unicef, Unilever is also trying to address sanitation crisis through the company’s partnerships with Water and Sanitation for the Urban Poor (WSUP) and the World Toilet Organisation (WT0).
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Project Manager Barclay Meade £400 - £500 per day, City of London
- Brand Manager Ball & Hoolahan £35,000 + bens, London
- Junior Creative Artworker Blue Skies Marketing Recruitment £18000 - £24000 per annum, Berkshire
- Senior Social Analyst for a Great Agency Lipton Fleming £55000.00 per annum + Flexible depending on experience, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Watch: The Economist's interactive Nelson Mandela film