By John Reynolds, campaignlive.co.uk, Monday, 09 July 2012 09:21AM
The strapline appeared back in 1985, in a series of Crunch Nut ads which features a young Hugh Laurie before he shot to fame in 'Blackadder.' It has not been used for years.
The new marketing campaign begins this month with the TV campaign created by Leo Burnett, and will also run sampling and experiential activity.
Kellogg’s will also be opening up pop-up restaurants serving Crunchy Nut in Birmingham's Bullring, Manchester’s Arndale shopping centre, and Westfield White City.
The sampling campaign will hit 156 supermarkets nationwide and four million product samples and coupons will be dropped to target homes across Britain.
The experiential campaign has been made by the Lounge Group and the digital activity by Glue Isobar.
The reviving of Crunchy Nut's 1980s strapline follows the decision by Kellogg’s earlier this year not to renew comedian Rob Brydon's contract as the brand's front man. Brydon previously appeared as Bruce Bowls, an anchorman for fictional TV show 'Good Morning'.
It follows the decision by Kellogg's to ditch using the svelte red swimwear girl in ads for its Special K brand.
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This article was first published on campaignlive.co.uk