B&Q reviews £40m ad account
B&Q is reviewing is estimated £40m advertising account, currently handled by McCann London.
An in-house consultant is handling the process following a procurement-led review of the business.
McCann London and seven other agencies have been invited to take part in chemistry meetings, which will take place next week.
The agency has worked with B&Q for three years after winning the business following a pitch against WCRS, Miles Calcraft Briginshaw Duffy (MCBD), and Rapier.
McCann handles the TV and radio for the brand, while Network is responsible for the print and Addiction create the idents.
McCann's last TV ad for B&Q launched in March and aimed to inspire customers with the confidence to improve their homes and gardens. The ad moved away from a functionally driven strategy to an emotionally-led approach and focussed on "everyday people" at key moments in their lives, such as a couple decorating a nursery.
In May, B&Q called a review of CRM and direct marketing business for its TradePoint business, which targets professionals in the building trade. The retailer approached a number of agencies about the review as it seeks to ramp up its loyalty programme across its trade customers.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Performance Manager Aspire £30000 - £40000 per annum + Excellent Benefits, London
- Business Director Dot-Gap £70k, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Phones4u goes into administration