Agency: Bartle Bogle Hegarty
The five-minute peak figure was the highest audience for a Wimbledon final since at least 1990, according to the BBC.
Between the match starting at 2pm and Federer clinching victory at 6.15pm, BBC One and BBC One HD had an impressive average audience of 13.19 million viewers.
Over the BBC’s entire coverage of the men’s final BBC One and BBC One HD got an average audience of 11.45 million viewers between 1pm and 6.45pm, a 58.0% share of the audience.
Sunday’s episode of the new ITV reality competition ‘Superstar’ got an audience of 3.11 million viewers, a 13.1% share, across ITV1 and ITV1 HD between 8pm and 9pm. An additional 164,700 viewers watched the show on ITV1 +1.
BBC One also dominated Sunday night viewing with the highest audience of any channel from 8pm through until 12.15am, with a range of programmes including ‘Antiques Roadshow’, ‘Wallander’ and ‘John Bishop’s Britain’.
‘Superstar’, a search for someone to play the lead role of Andrew Lloyd Weber's rock opera 'Jesus Christ Superstar', got an opening audience of 3.05 million across ITV1 and ITV1 HD between 7.30pm and 8.30pm on Saturday night, a 14.9% share.
An additional average of 171,600 viewers watched ‘Superstar’ on ITV1 +1.
‘Superstar’ was beaten by the classic Indiana Jones film ‘Raiders of the Lost Ark’ on BBC One. Between 6.30pm and 8.15pm BBC One and BBC One HD had an average audience of 4.47 million viewers, a 23.1% share.
‘The National Lottery: Secret Fortune’ programme beat the last 15 minutes of ‘Superstar’ and went on to have an average audience of 4.08 million viewers between 8.15pm and 9.15pm, a 19.1% share.
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This article was first published on brandrepublic.com
Agency: CHI & Partners