Profero takes stake in US agency
Profero, the independent digital agency, has acquired a majority shareholding in New York-based, Latino-focused advertising and content agency Vox Collective.
Financial details for the investment were not disclosed, but it forms part of Profero’s plans to accelerate its growth in the Americas and tap into the ‘Latino digital business opportunity’.
Vox Collective, whose clients include retailer Macy’s, will become Vox Profero. Its co-founders, Roberto Ramos and Susan Jaramillo, who will take the roles of president and chief creative officer respectively.
Profero opened its New York office in 2008, and now has 30 people working there.
Profero co-founder and global chief executive Wayne Arnold, said: "This partnership keeps us on track to achieve our strategic goals in 2012 by accelerating our growth in the Americas, and by allowing us to offer our clients digital solutions to reach the growing and influential Latino markets."
Ramos said: "Partnering with Profero also brings us into a global arena where Latino culture continues to set trends, allowing our team to collaborate in shaping crossover campaigns."
Profero's clients include Marks and Spencer, Smirnoff and Asos.
In April this year Profero London hired Ben Clapp from Elvis as its executive creative director.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Account Manager Direct Recruitment £38,000 - £40,000, Central London
- Senior Analyst -Digital Direct Recruitment £50,000 - £60,000, Surrey
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Digital and RM Data Performance Manager Direct Recruitment £55,000 - £60,000, West London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014