Ad watchdog to investigate Harvey Nichols' incontinent models ads
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 10 July 2012 03:08PM
Harvey Nichols' recent press campaign featuring models who appear to have wet themselves in excitement about the store's seasonal sale, is to be investigated by the Advertising Standards Authority (ASA).
The ASA has received 104 complaints about the tongue-in-cheek ads, which were created by DDB UK and first ran in early June.
Complainants claim that the ads could cause offence by implying people had wet themselves or could cause distress to people with bladder problems.
The campaign featured four different executions, with models striking poses dressed in items from the upmarket retailer's Spring Summer 2012 collections, all with wet patches on the groin area of their outfits.
Text read: "The Harvey Nichols Sale. Try to contain your excitement."
By 15 June, the ads drawn received 20 complaints and The Times and Metro had opted to run altered versions without the wet patches.
The Times did not crop the ad itself, but requested a different version to be sent. Metro was unavailable for comment.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
- Agency Account Director- Programmatic Video Platform Ultimate Asset £45000 - £60000 per annum + commission & benefits, London
- Account Manager EMEA - Ad-tech Company Ultimate Asset £35000 - £50000 per annum + bonus & benefits , London
- Senior PR Account MAnager - Digital AF Selection £30000 - £35000 per annum, Manchester
- Senior Account Director Pitch Consultants £48000 - £55000 per annum + benefits, West Midlands
- Designer Pitch Consultants £25000 - £35000 per annum + benefits, Birmingham
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Programmatic adspend nears £1bn and doubles for mobile