By Maisie McCabe, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM
The partnership, which was negotiated by ZenithOptimedia's sponsorship and content division, Newcast, will include broadcast, online, mobile and licensing elements. The idents will be made by Comparethemarket.com's agency VCCP.
Comparethemarket.com will replace the current sponsor, Harveys, the furniture store, in late November.
Industry estimates suggest the new deal is worth around £10 million a year for three years.
This article was first published on campaignlive.co.uk