Health Lottery moves to McCann Manchester
By Anne Cassidy, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM
The Health Lottery has moved its advertising into McCann Manchester without a pitch.
The lottery, which launched last year and is owned by Northern & Shell, had previously worked with DLKW Lowe, which created its £20 million launch campaign.
McCann Manchester has been hired to help grow the Health Lottery brand. It will develop creative across TV and press under the strapline: "Share the love."
Dave Donaghue, McCann Manchester's managing partner, said: "This highlights our ability to develop outstanding creative work that drives sales and brand success."
David Wall, the chief operating officer of The Health Lottery, said: "McCann Manchester showed us a highly creative approach that we believe will be a real success for us."
The brand's launch campaign featured people wearing colourful clown wigs.
The lottery was created with the aim of donating money to health-related good causes in the UK.
It expects to break the £20 million mark in money raised. However, it is likely to fall short of its initial annual target of £50 million.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Performance Manager Aspire £30000 - £40000 per annum + Excellent Benefits, London
- Business Director Dot-Gap £70k, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief