Health Lottery moves to McCann Manchester

By Anne Cassidy, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM

The Health Lottery has moved its advertising into McCann Manchester without a pitch.

The Health Lottery: DLKW Lowe created the launch campaign

The Health Lottery: DLKW Lowe created the launch campaign

The lottery, which launched last year and is owned by Northern & Shell, had previously worked with DLKW Lowe, which created its £20 million launch campaign.

McCann Manchester has been hired to help grow the Health Lottery brand. It will develop creative across TV and press under the strapline: "Share the love."

Dave Donaghue, McCann Manchester's managing partner, said: "This highlights our ability to develop outstanding creative work that drives sales and brand success."

David Wall, the chief operating officer of The Health Lottery, said: "McCann Manchester showed us a highly creative approach that we believe will be a real success for us."

The brand's launch campaign featured people wearing colourful clown wigs.

The lottery was created with the aim of donating money to health-related good causes in the UK.

It expects to break the £20 million mark in money raised. However, it is likely to fall short of its initial annual target of £50 million.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs