Health Lottery moves to McCann Manchester
By Anne Cassidy, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM
The Health Lottery has moved its advertising into McCann Manchester without a pitch.
The lottery, which launched last year and is owned by Northern & Shell, had previously worked with DLKW Lowe, which created its £20 million launch campaign.
McCann Manchester has been hired to help grow the Health Lottery brand. It will develop creative across TV and press under the strapline: "Share the love."
Dave Donaghue, McCann Manchester's managing partner, said: "This highlights our ability to develop outstanding creative work that drives sales and brand success."
David Wall, the chief operating officer of The Health Lottery, said: "McCann Manchester showed us a highly creative approach that we believe will be a real success for us."
The brand's launch campaign featured people wearing colourful clown wigs.
The lottery was created with the aim of donating money to health-related good causes in the UK.
It expects to break the £20 million mark in money raised. However, it is likely to fall short of its initial annual target of £50 million.
This article was first published on campaignlive.co.uk
- Senior Account Director - B2B Gabriele Skelton £55000 - £60000 per annum, London
- Account Director Purple Consultancy £50000 - £60000 per annum, London
- Middleweight Creative Team Purple Consultancy £35000 - £40000 per annum, London
- Demand Generation Planner Ninesharp £30000 - £35000 per annum, West London
- Senior Digital Designer Purple Consultancy £45000 per annum, Essex
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith