Now scoops £6 million Claims Direct ad account
By Sara Kimberley, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM
Claims Direct, the personal injury compensation business, has hired Now to handle its £6 million advertising account.
The appointment follows that of Quiet Storm to the advertising account of Claims Direct's parent company, Russell Jones & Walker, earlier this year.
Quiet Storm is unaffected by the appointment.
Now picked up the advertising account after a competitive pitch handled by the client. The agency will release its first TV campaign for the brand in September.
It will move away from the strapline "Claims Direct and to the point", which it launched in 2009. Previously, Claims Direct created its advertising in-house and was once well-known for its "no win, no fee" strategy.
All Response Media continues to handle the media planning and buying for the brand.
Claims Direct's head of UK marketing, Andy Hoe, said: "We are looking to create a platform, using the broadest range of media channels, to stimulate demand onand off-line to help address this issue. Now presented a very compelling and exciting solution that researched well."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Major Players £45000 - £55000 per annum, London
- Marketing Coordinator /Communication Production Assistant - Mar Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, City of London
- Marketing Executive - Marketing Communications Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, London
- Digital Account Executive Twist Recruitment £19000 - £22000 per annum + benefits, City of London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%