Spontex signs Sky placement deal

By Maisie McCabe, campaignlive.co.uk, Thursday, 12 July 2012 08:00AM

Spontex, the household cleaning brand, has signed a combined product placement, sponsorship and on-pack promotion deal for Sky1's comedy series Trollied.

Trollied: the first product placement deal for a scripted show on Sky

Trollied: the first product placement deal for a scripted show on Sky

As the first product placement deal for a scripted show on a BSkyB channel, Spontex products will appear in the Trollied supermarket Valco and branded sponsorship credits will be shown before and after the programme.

In addition, one million Spontex products will carry a Sky1-branded competition offering people the chance to win £5,000 worth of shopping.

The deal, Spontex's first above-the-line campaign, was negotiated by Vizeum and Sky Media. The idents will be made by Duke & Earl.

Zoe Schmid, the creative solutions director at Vizeum, said: "Being able to deliver such an integrated campaign is not only testament to the collaboration between all parties involved, but also to the clients at Spontex, who were completely open-minded regarding the solution."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • New Business Director - Superb Agency Fill Recruitment Ltd £negotiable, Central London
  • Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)