Barclays confirms bumper Premier League sponsorship renewal
By John Reynolds, marketingmagazine.co.uk, Friday, 13 July 2012 08:54AM
Barclays, the under-fire bank, has confirmed a new three-year deal with the Premier League to remain the football tournament's title sponsor, as tipped in Marketing.
Manchester City: current Premier League champions
The three-year deal is valued at £40m a season, running for three seasons from 2013/14 to the end of the 2015/16 season.
The £120m, three-season deal, is 45% more than the previous £82.5m deal between Barclays and the Premier League, representing a coup for the top division.
It follows just weeks after the Premier League signed its sky-high UK broadcast deal with BSkyB and BT.
Marketing revealed that Barclays was to sign a bumper deal to retain its title sponsorship on the day that the bank’s chief executive Bob Diamond was forced to stand down.
The agreement includes the titles sponsorship of the Premier League and exclusive world-wide marketing rights, UK and international TV programme accreditations, along with hospitality.
As part of the tie-up, Barclays and the Premier League will continue to run the Barclays Asia Trophy tournaments and the Barclays Premier League Trophy Tour.
Barclays has been the title sponsor of the Premier League since 2004, with Barclaycard the title sponsor between 2001 and 2004.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
Related articles
- Barclays replaces Stephen Merchant ads with 'more emotive' approach
- Barclaycard prepares Bespoke Offers digital deals service
- Barclays names Antony Jenkins as Bob Diamond replacement
- ITV eyes up BT Premier League production contract
- ESPN talks fans' language as Premier League kicks off
- UTV appoints former Chrysalis Group chief Richard Huntingford as chairman
- Crisis management: brand marketers caught in the middle
- Barclays press ads apologise for Libor scandal
- Will British banking brands ever fully regain consumer trust? The Marketing Society Forum
- The Social Monitor: Banking on a closer connection
- Barclays pulls advertising in wake of Libor scandal
- Barclays set to sign bumper Premier League deal
- British banking: face it, your brand is broken
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Business Development Executive Network Marketing £35000 - £45000 per annum, London
- Senior Business Development Executive Network Marketing £35000 - £45000 per annum, London
- Digital Marketing Analyst AF Selection £30,000 - £40,000 , Birmingham
- Product and Marketing Information Manager Brand Recruitment £35000 per annum, Thetford
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
