Agency: Adam & Eve
By Sarah Shearman, campaignlive.co.uk, Friday, 13 July 2012 12:25PM
Fudge is best known for its Hair Shaper product, which is sold mainly through salons across the UK, Australia and New Zealand.
Iris was awarded the business following a competitive pitch against undisclosed agencies.
The agency's first task will be to design and build a new customer experience, as part of the strategy to expand its global footprint. This is the first global digital activity for the brand.
According to PZ Cussons, 50% of Fudge's sales were made in the UK, with Australia and New Zealand making up the remaining 50%.
Iris' other clients include Reckitt Benckiser and Unilever.
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This article was first published on campaignlive.co.uk