VCCP launches data consultancy
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 16 July 2012 11:28AM
The VCCP Partnership has launched a data consultancy called Conduit, which will be led by founding partners Peter Worster and Simon Spyer.
Conduit is intended to help clients to connect their business strategy with their data and technology strategy, enabling them to use the data they have to run their business better.
Worster and Spyer both joined the VCCP Partnership from data specialist Quant Presky Maves 18-months ago.
Worster takes the role of strategy partner and Spyer solutions partner.
Worster said: "At Conduit we define, design and deliver practical solutions that enable clients to use the data they already have to run their business better.
"Often our approach really helps align Marketing, IT and Finance functions around common goals."
Adrian Coleman, chief executive of VCCP Partnership, said: "Driving real commercial value from the vast amount of data available is a real challenge for clients that is set to grow.
"Conduit will help businesses make sense of the opportunities and having this capability within the Partnership is a real asset."
This article was first published on campaignlive.co.uk
- Senior Account Manager - Integrated Creative Agency Spectrum 360 Recruitment £36k - £40k, London (Central), London (Greater)
- Senior Data Planner / Strategist Direct Recruitment £60K- £70K, London (Central), London (Greater)
- Marketing Manager Direct Recruitment £45-50k plus bonus, Homeworking/flexible UK
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'