VCCP launches data consultancy
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 16 July 2012 11:28AM
The VCCP Partnership has launched a data consultancy called Conduit, which will be led by founding partners Peter Worster and Simon Spyer.
Adrian Coleman: chief executive of VCCP Partnership
Conduit is intended to help clients to connect their business strategy with their data and technology strategy, enabling them to use the data they have to run their business better.
Worster and Spyer both joined the VCCP Partnership from data specialist Quant Presky Maves 18-months ago.
They were hired by VCCP’s direct marketing agency Stephens Francis Whitson, which was rebranded as VCCP me in April.
Worster takes the role of strategy partner and Spyer solutions partner.
Worster said: "At Conduit we define, design and deliver practical solutions that enable clients to use the data they already have to run their business better.
"Often our approach really helps align Marketing, IT and Finance functions around common goals."
Adrian Coleman, chief executive of VCCP Partnership, said: "Driving real commercial value from the vast amount of data available is a real challenge for clients that is set to grow.
"Conduit will help businesses make sense of the opportunities and having this capability within the Partnership is a real asset."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
