Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Iceland takes another crack at ecommerce
By Sarah Shearman, marketingmagazine.co.uk, Monday, 16 July 2012 12:50PM
Iceland Foods is launching an ecommerce site for the second time, seven years after ditching its first attempt.
Stacey Solomon: stars in Beta's 'odes to mums'
The move comes as Iceland pushes to capitalise on the growing number of customers buying their grocery shopping online.
The frozen food company was one of the first supermarkets to have an ecommerce store, having launched one seven years ago, before shutting it down soon after it realised it was not profitable enough.
Iceland has a website and offers home delivery from in store purchases, but trails behind competitors, such as Tesco and Sainsbury's, which have long-established ecommerce sites.
In May last year, Iceland kicked off a campaign featuring former 'X Factor' contestant Stacey Solomon as its brand ambassador.
Iceland was unavailable for comment.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- Planning Director Direct Recruitment £80,000 - £90,000 plus bens , Central London
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
Read more on Chronicles of Cannes – The Arrival…
