Iceland takes another crack at ecommerce
By Sarah Shearman, marketingmagazine.co.uk, Monday, 16 July 2012 12:50PM
Iceland Foods is launching an ecommerce site for the second time, seven years after ditching its first attempt.
The move comes as Iceland pushes to capitalise on the growing number of customers buying their grocery shopping online.
The frozen food company was one of the first supermarkets to have an ecommerce store, having launched one seven years ago, before shutting it down soon after it realised it was not profitable enough.
Iceland has a website and offers home delivery from in store purchases, but trails behind competitors, such as Tesco and Sainsbury's, which have long-established ecommerce sites.
In May last year, Iceland kicked off a campaign featuring former 'X Factor' contestant Stacey Solomon as its brand ambassador.
Iceland was unavailable for comment.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Visual Merchandiser Stopgap £20000 - £27000 per annum, London
- Senior Marketing Executive, Events, London, 30k Blue Skies Marketing Recruitment £26000 - £30000 per annum, Benefits: excellent benefits, London
- Digital Marketing Manager /Senior Digital Marketing Executive Regan & Dean Recruitment Limited £35000 - £45000 per annum, London
- Account Manager, Integrated, £32,000 Blue Skies Marketing Recruitment £32000 per annum, London
- Global Senior Brand Manager Jarlett de Grouchy £50000 - £55000 per annum + Car allowance and bonus, London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote