The7stars lands media for white goods brand Servis

By Daniel Farey-Jones, mediaweek.co.uk, Tuesday, 17 July 2012 10:15AM

The7stars has been appointed to handle the media planning and buying account for white goods manufacturer Servis, which is set to relaunch in the UK next year.

Servis: appoints The7stars to its media business

The agency was appointed without a pitch and there was no incumbent on the account.

Servis was recently acquired by Turkish manufacturer Vestel and will be relaunched in January 2013, with a planned £1.5m per-year media budget.

This year it will run a digital campaign targeted at people looking to replace their washing machines, and a print campaign for its retro fridge freezers, with creative by Brocklebank Penn.

Simon Hedges, category manager for Servis, said: "The7stars answered our brief perfectly and the targeted media campaign around our relaunch and new products will really put us in the forefront of consumers' minds.

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This article was first published on mediaweek.co.uk