Co-operative Bank plots marketing recruitment drive

By Alex Brownsell, marketingmagazine.co.uk, Tuesday, 17 July 2012 08:30AM

The Co-operative Bank will look to boost its marketing department through a recruitment drive, if the expected acquisition of 630 high-street branches from Lloyds Banking Group is completed.

Co-operative Bank: in talks over Lloyds deal

Co-operative Bank: in talks over Lloyds deal

It is expected to rubber-stamp an agreement to triple the size of its banking operation this week, with Lloyds compelled to divest branches under EU competition rules. The deal is set to be completed in late 2013.

The bank’s marketing team is led by director for brand and customer experience Louise Fowler, a former British Airways, Barclays and Britannia Building Society marketer.

A Co-operative Bank spokesman confirmed that the size and capability of its marketing department is something it would ‘look at’, in the event of the Lloyds deal going through.

The brand operates under a policy which dictates that it will lend only to customers that comply with its ‘ethical’ criteria, with, for example,  firms that deal in arms are excluded.

In 2009, Co-operative Financial Services merged with Britannia Building Society, creating a business with 12,000 employees and 300 branches.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Director Ball & Hoolahan £70,000 + Car/CA,